I actually come from a less creative area, but rather a data-heavy area. I started out in Media & Distribution, i.e. media planning and implementation for brands such as Audi, Ravensburger, Dr. Hauschka and many more. A little later, I also took a look at the Research & Insights area, which is again very data-heavy. In the end, I decided to go into the creative field after all, as it fulfills me deeply. I was then given the opportunity in my current Influencer Management team. Tiktok, Ravensburger, Hyundai and Audi are just a few of the many brands with which we have implemented campaigns. Apart from managing and concepting influencer campaigns, I am also jointly responsible for our agency’s social media channels. I was in charged of setting up a social strategy and creating a look and feel.